News

W3 Applications is pleased to announce the successful launch of a bespoke integration solution for Reach Food Group, delivering seamless two-way synchronisation between MaxOptra and Reach’s back-office system, Intact.

The custom-built integration enables real-time data exchange across key operational processes, ensuring that orders, delivery information and status updates remain fully aligned between systems at all times.

Built specifically around Reach Food Group’s workflows, the solution uses secure APIs to provide reliable, automated synchronisation in both directions. Data can be created or updated in either MaxOptra or Intact, with changes automatically reflected across both platforms.

Key benefits of the solution include:

• Two-way API synchronisation between MaxOptra and Intact

• Automated transfer of orders, statuses and delivery updates

• Reduced manual data entry and risk of error

• Improved operational visibility and reporting

• Scalable architecture allowing future enhancements

By removing the need for manual imports and exports, the integration streamlines daily operations and provides Reach Food Group with a robust digital foundation for future growth.

This project forms part of W3 Applications’ growing portfolio of bespoke logistics integrations and further demonstrates its expertise in connecting MaxOptra with a wide range of third-party back-office and ERP systems.

For more information about bespoke integrations or W3Connect, please contact W3 Applications.